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Assessment plays a vital role in delivering, evaluating, monitoring, improving and shaping learning experiences on the Web, at the desk and in the classroom. In the process of orchestrating educational technologies instructional designers are often confronted with the challenge of designing or deploying creative and authentic assessment techniques. The talk provides examples of the conceptual development and implementation of assessment approaches in three different areas:

  • Needs Assessment: At the outset of an instructional design project, we work with stakeholders to gather data that helps us to reach the audience effectively and design user-friendly interfaces. Typical techniques are focus groups, surveys, qualitative interviews, personas and scenarios.
  • Impact Assessment: Once the program or project is launched, we seek to understand how learners access online material or move through the curriculum, which helps us improve their experience. Data sources comprise Web analytics, social media metrics, learning analytics, surveys and interviews.
  • Classroom Assessment: In the classroom, we aim to implement assessment techniques that support students’ critical thinking abilities and transfer learning skills. This includes peer-to-peer assessment, rubrics, portfolios and problem-based learning.
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One Response to “TCC 2014”

  1. Adding Character to Your Presentation – Stefanie Panke

    […] for presentations and e-learning material and presentations – most recelty for a talk at the TCC 2014 conference. However, I have always relied on the support of grpahic designers who developed the illustrations […]


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