Source: Pew Internet Research Center (2014). E-Reading Rises as Device Ownership Jumps. (PDF, online).
Quick Facts at a glance:
- Rising level of familiarity with e-books: The percentage of US-American adults who read an e-book in the past year has risen to 28%, up from 23% at the end of 2012.
- Complement, not replacement: Most people who read e-books also read print books, and just 4% of readers are “e-book only.”
- Rising level of device ownership: Overall, 50% of US-American adults now have a dedicated handheld device–either a tablet computer like an iPad, or an e-reader such as a Kindle or Nook–for reading e-books.
- More tablets then e-readers: 42% own tablet computers; 32% own e-book reading device like a Kindle or Nook reader.
The survey was conducted by Princeton Survey Research Associates International between January 2-5, 2014 among a nationally representative sample of 1,005 adults ages 18 and older living in the continental United States.