New Pew Internet Survey on Reading Habits: E-Books on the Rise

Source: Pew Internet Research Center (2014). E-Reading Rises as Device Ownership Jumps. (PDF, online).

Quick Facts at a glance:

  • Rising level of familiarity with e-books: The percentage of US-American adults who read an e-book in the past year has risen to 28%, up from 23% at the end of 2012.
  • Complement, not replacement: Most people who read e-books also read print books, and just 4% of readers are “e-book only.”
  • Rising level of device ownership: Overall, 50% of US-American adults now have a dedicated handheld device–either a tablet computer like an iPad, or an e-reader such as a Kindle or Nook–for reading e-books.
  • More tablets then e-readers: 42% own tablet computers; 32% own e-book reading device like a Kindle or Nook reader.

The survey was conducted by Princeton Survey Research Associates International between January 2-5, 2014 among a nationally representative sample of 1,005 adults ages 18 and older living in the continental United States.


Kindle Plugin for CS 6 (beta)

A beta plugin that allows to publish directly from Adobe Indesign to Kindle has been released in July 2012.

“Kindle Plugin for Adobe InDesign® converts the InDesign source content to a single file which supports both KF8 and Mobi formats enabling publishers to create great-looking books that work on all Kindle devices and apps. “

Sounds great!

Download plugin

The Rise of E-Reading

In April 2012, Pew Internet Research  published the results of a study on reading habits. The Reading Habits Survey (PDF, 68 pages) obtained telephone interviews with a nationally representative sample of 2,986 people ages 16 and older living in the United States.

The report entitled “The Rise of E-Reading” shows that e-books are of growing importance in the US.

A fifth of American adults have read an e-book in the past year and the number of e-book readers grew after a major increase in ownership of e-book reading devices and tablet computers during the holiday gift-giving season.  A pre-holiday survey found that 17% of Americans age 18 and older had read an e-book in the previous 12 months and a post-holiday survey found that the number had grown to 21%. This coincides with significant increases in ownership of e-book reading devices and tablet computers over the holiday gift-giving season. Ownership of e-book readers like the original Kindle and Nook jumped from 10% in December to 19% in January and ownership of tablet computers such as iPads and Kindle Fires increased from 10% in mid-December to 19% in January. In all, 29% of Americans age 18 and older own at least one specialized device for e-book reading – either a tablet or an e-book reader.

The recently published fact sheet summary includes  data on market shares of different e-book readers:

” Among those who have read an e-book in the past 12 months:

  • 42% said they read their e-books on a computer
  • 41% consumed their e-books on an e-book reader like original Kindles or Nooks
  • 29% read their e-books on a cell phone
  • 23% consumed their e-books on a tablet computer.”

Prezi on E-Books

From the learner’s perspective, e-books support mobile learning by having a single handheld reading device that can easily accommodate the entirety of readings involved in one’s study. Educational institutions have to figure out how they want to support e-books and what niche they can fill within the existing ecosystem of academic publishing formats and instructional technologies.


I am currently doing research on e-books.

As an educational trend, e-books have been featured in both the Horizon report 2010 and 2011.

What keeps being confusing is the myriad of devices for production and display as well as standardization issues.

Here’s an interesting new application:

On January 19, 2012, Apple announced the availability of iBooks 2, an iOS app, and iBooks Author, a MacOS X application. These two free applications compliment one another. One creates interactive, rich media eTextbooks (iBooks Author) and the other enables those eTextbooks to be read on an iPad (iBooks 2). via Thinking About Tomorrow: iBooks Author and the Coming eTextbook Revolution in Higher Education.